There are several purposes to a show opener. The most important one is the introduction of content; whether it introduces a special on tigers, the characters in Friends, or paper art around the world, it demonstrates what you are going to be watching. Secondly, it draws the audience in and keeps them interested in 30 seconds or less. In this case, most of the time it's directed towards a specific audience. Sound, moving images and minimal text make this happen. The purpose of my show opener depends on the direction I go. If I do a show opener for a crane making competition, I'd want to show the contest, the rules and the contestants in action so that the audience knows what it is and it pulls them in. I would really like to keep the purpose light and fluffy, but documentary-like shows are a possibility.
There would be other relating shows before and after and really funny commercials.. because stupid commercials ruin the mood. It IS cable so there probably would be a logo and advertisement for a new show in the bottom right corner. Because of my content, it would be a daytime or early evening show. Depending on my specific direction it would show on TLC, HGTV, Bravo or local channels. My audience also watches project runway, what not to wear, the biggest loser, shear genius, documentaries and crafts coast to coast. I'm imaging women of all ages and families. If it goes towards the competition route, more men will be interested.
Project runway opening that introduces all of the people in the show:
oh blogger... well, here are some ideas recovered from my first attempted post.
paper dresses
dotted lines
folding continents
real world paper
cutting transitions
1 comment:
• rate overall concept from 10-1 (6).
I like how abstract you have made this show opener. I get a sense from all the different kinds of paper at the beginning that we'll be seeing in the show, what, where, and when these types of papers were used in different countries. I think adding in the host visually and creating more of a narrative wouldn't hurt it, but the piece overall is a little loose.
• rate overall visual form/narrative quality from 1-10 (6).
The paper at the beginning is really nice looking but the brown paper between the colored paper and the actual counties throws me off a bit. I feel like it should morph more or somehow be more incorporated in between the two layers (the torn edges stand out too much)
• rate overall use of duration from 1-10 (5).
Overall, the duration of your piece is pretty tame, It would be nice to see more change duration to give hierarchy to the visual communication channel .
• rate overall use of motion from 1-10 (7).
Taking into consideration that your opener is stop motion animation, it would have been nice to see more movement within the frame, the whole animation is pretty static.
• rate overall use of transition from 1-10 (6).
your frame to frame transitions for the most part are smooth, there are a few places where some kinks could be worked out.
• describe the hierarchy of communication channels (image, text, voice, music, sfx) and their relationships. what makes the mix of channels effective or ineffective?
I think you could have pushed the use of multiple communication channels with this piece. You only have the text at the end, there are many ways you could have incorporated this throughout the animation to give it more dynamic qualities. Choice of music is nice, gives a smooth, comfortable and relaxing feel.
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