semantic revival: expressive typography in the title and the text
oh, semantics: expressive typography in the title and the text
liberated semantics: expressive type in the details
semantic liberation: expressive typography in the big and little picture
liberated linguistics: ?
Expressive typography has deep roots in history. We can embrace it’s origins in italian futurism, dadaism and 20th century avant gard. During these periods, expressive typography fostered a move from traditional grammatical syntax to a spatial, image based syntax. but as designers in 2010 we use typography in a way that more deeply enriches the content and extensively benefits the viewer. Expressive typography has to add meaning and become visually poetry in a field that spans every medium; from signage to literature. In the 21st centry we need to bring this tactic back together with traditional semantics for content rich and successful design.
1 comment:
very nice sentiments in the writing, but grammatically wonky right now. i know it's a draft.
for some reason i like "oh, semantics". maybe because it sounds like an actor saying it, or it sounds like a character in a book or something similar. some of the others sound a bit over the top -- "liberated linguistics" sounds too much like futurism, for example.
i think this theme has a lot of potential visually speaking. could be really cool meredith. yay!
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